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Tag Heuer

In the period of a couple of years TAG Heuer has built an exciting new standard in sport wristwatches by delivering chronographs exact to tenths, hundredths, and even thousandths of a second, and by maintaing an edgy design style motivated by innovative principles. In 2005, TAG Heuer made news bulletins by bringing out the Caliber 360, the most important mechanical chronograph accurate to 1/1,oooth of the second. Considering Ninety percent of chronographs are quartz and only measure time to a tenth of a second, the Caliber 360 heralded a major accomplishment. Evidently this wasn't the first occasion TAG Heuer had separated itself from the crown; in 2004 TAG Heuer garnered much interest with the launch of the Micro-timer, the only digital watch in the marketplace accurate 1/1000th of a second. As can be surmised from the previous sentences, this Swiss business bought by LVMH in 2007 is characterized by its obsession with the chronometric accuracy. With manufacturing of around 450 thousand wrist watches annually, TAG Heuer ranks fourth among international up-market sport watch manufacturers. Even though it is essentially the most dynamic brands that can be purchased, it has never deviated from the strategy initially outlined by company founder Edouard Heuer in 1860 in the Swiss Jura: to give the most exact, dependable designer watches possible.TAG Heuer initially created a reputation for itself in the realm of high-level athletic competitions by having a wide variety of chronometry systems.

Alongside of being the first to mass-produce pocket chronographs (1182), Here launched the oscillating pinion (1887), still used in most mechanical chronographs, and conceived the Mikrograph (1916), the initial sport timer to measure time to 1/100th of a second. In 1966 this drive for accuracy led the organization to revolutionize the history of chronometry with the introduction of the Micro-timer, a miniature electronic instrument accurate to 1/1000th of a second. 3 years later Heuer made sport watch history with the launch of the Chronomatic Calibre 11. Printed in collaboration with Buren and Breitling, and equipped with an 11 caliber and micro-rotor, the Chronomatic was the original automatic chronograph movement. Later in 1959 Heuer issued the Monaco, the initial chronograph having a square, water-resistant case, worn by Steve McQueen during the care racing film Le Mans

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